I received ver the following Notice today and I share my sorrow.

“It is with deepest regrets that we announce the passing of Greg O’Keefe, founder of O’Keefe Agencies Ltd. As many of you know, in the past few years Greg has been battling cancer and despite his best efforts to combat this terrible disease he passed peacefully away on Friday, June 9. Greg was a very private man and there will be no funeral or wake.

Greg was a man full of passion and humor. His hard work and determination allowed him, along with his wife Regina, to build O’Keefe Agencies Ltd. out of his mother’s basement in 1968 to where it is today. Greg was a salesman for many years and travelled to hundreds of customers all over the island. The business grew and it continues to be 100% Newfoundland and Labrador family owned and operated .

Greg was most known by customers for his friendly and reliable customer service, a trait he believed was the foundation of the business. This strong family tradition continues with both his sons, Charles and Andrew and their wives Joanne and Pamela. O’Keefe Agencies ltd. continues to grow and expand and will celebrate 50 years in business next year.

Greg’s legacy will be honored by his family and we would like to assure our customers we will continue to provide the outstanding customer service we are known for.

If anyone wishes to honor Greg’s memory the family requests that a donation may be made to the Autism Society or Rainbow Riders.”